Brands We Know – UTV & Powersports Industry Interviews
Welcome to Brands We Know, where we highlight the most recent UTV and powersports industry interviews. From innovative newcomers to established leaders, these features bring you the latest stories, insights, and experiences from the people shaping powersports today. Our goal is simple: to share real voices from across the industry and give riders, dealers, and enthusiasts a closer look at the passion that drives it forward.
More Insights from the Dirtbag Blog
Looking for more than just interviews? Explore the full Dirtbag Blog for advice, product insights, and off-road industry news designed to help riders and dealers stay ahead. From UTV accessories to dealer growth strategies, the blog is where we share everything we’ve learned in powersports and beyond.
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EVS Interview
Brands We Know: EVS Sports Athlete Collaboration Built on Trust, Not Hype EVS Sports athlete collaboration starts with relationships This year at AIM Expo in Anaheim, EVS did something new. For the first time ever, they displayed and showcased a broad range of new technology and protection systems. That decision alone says a lot about…
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UpFit UTV Interview
Upfit UTV: A Turnkey Luxury UTV Builder Redefining Dealer-Delivered Performance What Sets Upfit Apart as a Turnkey Luxury UTV Builder Built Inside the Polaris Dealer Ecosystem Upfit commits exclusively to Polaris platforms. Therefore, the team works closely within the OEM ecosystem to help refine both aftermarket integration and factory-level fitment. Moreover, vehicles remain fully financeable…
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System3 Offroad
System3 UTV Tires 2025: Full Breakdown of the RR600, RX600, and SS365 Inside the Interview With Mark Quintero When I sat down with Mark Quintero for this interview, the conversation felt less like a formal rundown and more like two veterans talking shop after years in the trenches. Mark didn’t lean on buzzwords or polished…
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Cavalier Lights
Cavalier Lighting UTV Lights – Full Breakdown and Interview Why Cavalier Lighting UTV Lights – Full Breakdown and Interview Matters for Off-Road Riders Cavalier Lighting UTV Lights – Full Breakdown and Interview highlights a brand that approaches lighting from a rider-first perspective. Justin has spent years testing lights in real conditions, which shaped his focus…
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Marshin Whip Sits Down with Dirtbag Brands
Marshin Whip x Dirtbag Brands – UTV Whip Lights That Redefine Off-Road Visibility When you sit down with a company like Marshin Whips, you realize fast that their gear is not just built to look good. It is built to survive. In this interview, Brandon, the mind behind Marshin Whips, talks about innovation, reliability, and…
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Liqui Moly Powersports Sits Down with Dirtbag Brands
Liqui Moly Powersports | Interview at Sand Sports Super Show This feature is part of our Brands We Know series — conversations with the companies shaping the future of off-road performance. The Early Days — Additives First, Oils Later Liqui Moly’s story started in 1957, founded on one breakthrough: molybdenum disulfide (MoS₂). From that point…
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Valor Off-road Sits Down with Dirtbag Brands
Valor Offroad Wheels and Tires – UTV Industry Interview At Dirtbag Brands, our Brands We Know series highlights innovators shaping powersports. This feature focuses on Valor Offroad wheels and tires, including the launch of their new Tango tire lineup. Known for strength, style, and reliability, Valor Offroad products are built for riders who expect premium…
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Triple R Lights Sits Down with Dirtbag Brands
Triple R Lights Industry Interview – Proven UTV Lighting for Polaris RZR, Maverick X3 & Beyond Industry Interviews bring you closer to the stories behind powersports innovation. This first feature in our new series spotlights Triple R Lights, a leader in high-performance LED lighting for UTVs such as the Polaris RZR and Can-Am Maverick X3.…
Shop Dirtbag Brands Accessories
Alongside our industry interviews, we design and build premium billet UTV accessories trusted by riders and dealers nationwide. From IronSight mirrors to whip mounts and fire extinguisher holders, every product is engineered for strength and performance. Explore the full lineup in our Shop and gear up with Dirtbag Brands.
Our industry interviews highlight leading powersports and UTV companies we’ve connected with throughout our careers. These conversations give riders and dealers a behind-the-scenes look at the innovators, manufacturers, and partners shaping the industry.
Too often, brands operate in their own lane. We believe in reaching across the aisle to celebrate the people and companies who inspire us, while also strengthening the off-road community as a whole.
Alongside our interviews, we design and build premium billet UTV accessories including IronSight mirrors, whip mounts, and fire extinguisher holders. You can explore the full lineup in our Shop.
