Liqui Moly Powersports | Interview at Sand Sports Super Show
At this year’s Sand Sports Super Show, I sat down with Jason Hess, U.S. Powersports Manager for Liqui Moly Powersports, to talk about how the German lubricant company went from race paddocks to off-road playgrounds.
When I first worked with Jason nearly a decade ago, our conversations centered on convincing dealers to try something new. Today, riders walk up asking, “What Liqui Moly product should I run in my UTV?”
This feature is part of our Brands We Know series — conversations with the companies shaping the future of off-road performance.
The Early Days — Additives First, Oils Later
Liqui Moly’s story started in 1957, founded on one breakthrough: molybdenum disulfide (MoS₂). From that point forward, the discovery shaped the brand’s identity.
“Because we manufacture everything ourselves, we control every molecule — base oils, additives, everything,” Jason said.
Back when I worked for their first U.S. distributor, Liqui Moly was already well known in Europe but still a mystery here. At events, we’d spend hours educating riders about how additives actually bonded to metal to reduce wear.
Fast-forward nine years, and the conversations have changed. Liqui Moly has become a respected name across UTV, motorcycle, and automotive sectors — known for in-house manufacturing and German precision.
From the Track to the Trail — The Liqui Moly Ecosystem
Liqui Moly’s reputation didn’t grow in isolation. Their success in motorsports has built a global ecosystem of credibility and technology sharing.
They sponsor Formula 1 (official partnership), MotoGP (official partnership), and MXGP (Motocross Grand Prix partnership).
They also serve as the OEM oil supplier for Betamotor, filling every Beta motorcycle with Liqui Moly oil and sponsoring the Beta Factory Team in the Enduro World Championship and MXGP.
“Oil is the foundation of power and longevity. We don’t compromise,” said Dr. Lapo Bianchi, Betamotor’s Board Speaker. “Liqui Moly stands for top quality from Germany.”
From track to trail, the technology behind a Formula 1 engine now fuels the reliability of UTVs hammering through sand and rock.
Why Liqui Moly Powersports Additives Matter for Turbo and Supercharged Engines
Modern side-by-sides like the Can-Am Maverick R, Maverick X3, Polaris RZR Turbo R, and Kawasaki Teryx H2 run hotter and harder than ever. Their turbo and supercharged engines generate extreme heat and pressure — conditions that demand high-end lubrication chemistry.
Liqui Moly’s Extreme Pressure (EP) additives protect turbo bearings, stabilize viscosity under boost, and prevent carbon buildup.
“Turbo bearings don’t forgive neglect,” Jason said. “The additive package is your safety net.”
Recommended products include:
- Motorbike Engine Flush and 4T Additive Shooter for clearing deposits before oil changes.
- Motorbike Speed Additive for better throttle response and fuel atomization.
- Gasoline Stabilizer for long-term storage protection.
Learn more here:
🔗 Additive Guide for Motorcyclists
🔗 Composition of Modern Oils
One RZR Turbo rider on RZRForums.net even reported smoother idle and quieter cold starts after switching to Liqui Moly.
Different Coasts, Same Heart
Jason and I compared how markets have evolved. Meanwhile, the West Coast remains the cultural heart of powersports full of seasoned enthusiasts loyal to their brands. Meanwhile, Texas and the central U.S. are wide open to discovery.
“In California, people already have a dozen brands in their face,” Jason said. “In Texas, guys are excited to learn something new.”
That curiosity is fueling growth in the central states, where off-road parks and desert racing are gaining serious traction.
If you missed it, check out our Valor Offroad interview for insights into tire and wheel engineering for modern UTVs.
The Evolution of Trust
See our Triple R Lights feature for how advanced lighting tech is changing off-road visibility.
Today, Jason doesn’t need to convince riders that Liqui Moly works — he just points them to where they can buy it.
“Now people tell me what our products did for them,” he said. “It’s gone from education to connection.”
That connection is built on reliability. In the same way, Dirtbag Brands stands behind with our billet hardware engineered for Billet UTV Mirrors, Billet Rotopax Mounts, Whip Mounts, and Fire Extinguisher Mounts.
The Chemistry That Holds It Together
Modern lubricants are chemical symphonies — base oil, viscosity modifiers, detergents, and friction modifiers all working in harmony. Liqui Moly’s control over every step of that process ensures precision that generic oils can’t match.
“That’s what makes the difference,” Jason explained. “We don’t outsource performance.”
The Global Stage of Performance
From desert racing to the world’s biggest motorsports arenas, Liqui Moly’s engineering reaches far beyond the off-road community. That dedication extends beyond the race track. As a result, Liqui Moly has earned partnerships with Beta Motorcycles, Formula 1, MotoGP, and MXGP teams worldwide.
The partnership with Betamotor runs deep: every new Beta motorcycle leaves the factory filled with Liqui Moly oil. As Dr. Lapo Bianchi, Board Speaker for Betamotor, explains, “Oil is the basis for engine power and service life — we don’t want to make any compromises.”
These collaborations highlight a simple truth — precision fuels performance. Ultimately, that same passion connects the best brands in powersports, from track to trail.
They prevent coking, stabilize viscosity, and protect bearings — critical in high-heat turbo and supercharged engines.
Yes, they’re JASO MA2 compliant, ensuring clutch safety and proper friction balance.
Absolutely. Their 4T and ATV lines are engineered for multi-application performance.
Everything is made in Germany, under one roof, maintaining complete quality control.
Find them at your local dealer or through the Liqui Moly product catalog.
More from Our “Brands We Know” Series:
Disclaimer: Dirtbag Brands is not affiliated with or endorsed by Liqui Moly GmbH. This interview and article are intended for informational and educational purposes only. All trademarks and product names are property of their respective owners.
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