Media Room & Press Resources
This is the official media center for Dirtbag Brands. Explore verified press features, expert commentary, brand coverage, and downloadable media resources for journalists, publishers, and event coordinators.
Executive Bio – Josh Salazar
Josh Salazar is the founder of Dirtbag Brands and a trusted voice in the UTV and powersports aftermarket. Known for blending real-world riding experience with sharp industry insight, Josh built Dirtbag Brands from the ground up by focusing on engineering accuracy, dealer support, and no-nonsense product development.
His background spans sales leadership, dealer network expansion, and hands-on product work across major powersports territories. Today, he serves as both a manufacturer and a publisher, producing interviews, industry commentary, and technical breakdowns for the off-road community. Josh is frequently quoted in national and international media for his perspective on off-road trends, UTV engineering, and market behavior.
Explore our ongoing series featuring leaders in the off-road and UTV industry.
Visit the Interview Hub → dirtbagbrands.com/brands-we-know
About Dirtbag Brands
Dirtbag Brands is a U.S.-based manufacturer of premium powersports accessories, specializing in 6061-T6 billet aluminum mirrors, mounting solutions, and trail gear. Founded in 2019 to combat the influx of generic, low-quality plastic parts, the company focuses on “Over-Engineering” essential components for modern UTVs.
Dirtbag Brands is the holder of U.S. Patent No. 12,352,299, protecting the proprietary “IronSight” clamping system—a distinct departure from industry-standard ball-and-socket designs. With a rapidly expanding dealer network and Google Publisher status, Dirtbag Brands is redefining durability for the modern off-road enthusiast.
Media Contact: Inquiries regarding product reviews, dealer interviews, or technical commentary can be directed through our Contact page
Featured In
Select editorial coverage and expert commentary from national, international, and powersports industry media.
PRESS COVERAGE
South China Morning Post — Nov 22, 2025
Quoted as an industry expert on the administrative chaos surrounding U.S. tariff refund proposals, providing direct commentary on the economic impact for powersports distributors.
Why US tariff refunds are now a very real possibility… and a giant ‘mess’
Economist Zone — Oct 31, 2025
Contributed insights into shifting consumer spending habits in the powersports market, discussing how rising interest rates change buyer motivation.
13 Ways Interest Rates Impact Consumer Behavior
Morning Lazziness — Syndicated 2025
We were featured as part of a national roundup highlighting entrepreneurial resilience and brand evolution.
DealerNews — June 2025
DealerNews spotlighted the evolution of Dirtbag Brands as a fast-rising force in the UTV accessories market. The feature covered the expansion of the IronSight Series, showcasing the brand’s billet engineering, improved A-pillar fitments, and the full range of applications now supported across major UTV platforms.
The article highlighted how Dirtbag Brands built early momentum through proven products like the Pro Fit fire extinguisher mount, whip mounts, and Rotopax solutions, then leveraged that foundation to enter the mirror market with a precision-driven approach. DealerNews noted the brand’s commitment to supplying dealers with clean price files, accurate product descriptions, and hardware that installs the right way the first time.
Dirtbag Has Eyes On The Prize: IronSight Line Locked & Loaded
PG 68-69
DealerNews Live Interview — Sept 11, 2024
Robin Hartfiel sit-down interview discussing Dirtbag Brands dealer-direct approach, brand philosophy, and UTV accessory innovation.
Dirtbag Brands Dishes The Dirt Video
DealerNews — May 2024
DealerNews spotlighted Dirtbag Brands billet whip mounts, highlighting profiled fitment and your signature 360-degree rotation system.
PG 79
Powersports Business — May 2024
Dirtbag Brands has announced a strategic and exclusive partnership with Importations Thibault, one of the largest powersports distributors in Canada. This collaboration signifies Dirtbag Brands’ strategic expansion into the Canadian market, utilizing Importations Thibault’s extensive dealer network and strong market presence to introduce its innovative products.
Dirtbag Brands expands into Canadian market with Importations Thibault
DealerNews — August 2023
A progress report covering Dirtbag Brands early year-over-year growth, dealer expansion, and brand positioning.
PG 74-75
DISHING THE DIRT ON DIRTBAG BRANDS
DealerNews Aim Expo April 2022
A look at the founding story of Dirtbag Brands and your entry into the industry, filmed live at AIMExpo.
PG 66-69
Josh Salazar DirtBag Brands Video
Read our full library of brand interviews, news releases, and industry posts.
Visit the Dirtbag Brands Blog → https://dirtbagbrands.com/blog/
