Sand Sports Super Show 2026: Dirtbag Brands Recap, Interviews and Industry Highlights

The Sand Sports Super Show 2026 gave Dirtbag Brands three days of products, conversations, builds, and industry connections.

We returned to Costa Mesa with a larger purpose than selling from the booth.

Of course, sales still mattered.

However, we also wanted feedback, new relationships, and more conversations with the people shaping powersports.

The show ran September 18 through September 20 at the OC Fair & Event Center.

Additionally, the event brought hundreds of exhibitors together with thousands of off-road enthusiasts. Sand Sports Super Show

We will keep updating this article as our Sand Show interviews go live.

What We Saw at Sand Sports Super Show 2026

The show floor offered everything from utility machines to dune cars and Baja-inspired builds.

Meanwhile, fresh UTV builds filled booths across the event.

We saw RZRs, Mavericks, Kawasaki H2 machines, utility builds, and plenty of custom fabrication.

More importantly, the show gave us time to talk directly with riders, dealers, builders, and other vendors.

That feedback matters.

Because we build products for real machines, we need feedback from people using them.

No product stays perfect forever.

Therefore, those conversations help us improve fitment, function, and future products.

Our operating rule stays simple: don’t be a dick.

That means listening matters as much as selling.

Strong Dirtbag Brands Sales During a More Measured Show

From our booth, Sand Show 2026 produced another dramatic year-over-year sales increase.

Additionally, our dealer footprint continued expanding before and after the event.

However, the overall buying mood felt more measured than previous Sand Shows.

We noticed fewer wagons loaded with purchases across the show floor.

That observation does not prove consumers spent less overall.

Still, the difference stood out to us.

We were also told attendee ticket presales increased about 15 percent.

However, we have not independently verified that number.

So, interest in the event appeared strong even while buying behavior felt more cautious.

Fuel and household costs were also hard to ignore during the trip.

Even so, riders kept showing up, asking questions, and engaging with brands.

That matters for the health of the off-road community.

Dirtbag Mirrors, Mounts and Real-World Product Feedback

Our IronSight mirrors remained an important part of our Sand Show presence.

Additionally, we saw Dirtbag mirrors installed on several builds around the event.

That kind of visibility matters because riders can see our products outside our own booth.

Our mirrors also carry a Lifetime Structural Warranty on covered structural components.

Therefore, customers can understand the difference between billet structure and disposable hardware.

We also moved whip mounts and other billet accessories throughout the weekend.

Meanwhile, customers gave us direct feedback about fitment, use, and future product ideas.

That information helps shape what we build next.

Torc1 Racing Joined the Dirtbag Brands Booth

This year also marked the first Sand Show appearance for Torc1 Racing under Dirtbag Brands.

We brought Torc1 grips, controls, and flex levers into the booth.

Additionally, riders responded strongly to the bright grip colors and expanded product selection.

Many UTV owners also ride dirt bikes or own ATVs.

Therefore, Torc1 created a natural crossover inside the booth.

Customers and vendors also shared feedback about the brand’s return.

That response gave us another reason to keep rebuilding Torc1 around riders, dealers, and grassroots support.

Torc1 Racing now includes lock-on grips, glue-on grips, levers, and throttle components through Dirtbag Brands.

Sand Sports Super Show 2026 Brands We Know Interviews

Brands We Know became a much bigger part of our Sand Show strategy this year.

Instead of talking only about Dirtbag Brands, we sat down with other companies and organizations.

Those conversations cover products, people, culture, history, and the future of powersports.

Additionally, they help riders learn about companies they may not know yet.

Gamble Offroad

We sat down with Alex from Gamble Offroad to discuss the Phantom Mount 360.

The system gives riders another approach to mounting action cameras on UTV roll cages.

Additionally, Alex explained the carbon fiber construction, tool-free adjustments, and safety tether.

Our full Gamble Offroad interview and article are already live.

Alldread Productions

We also sat down with Devin and Anthony from Alldread Productions.

Their story reaches beyond products into Glamis culture, content, Whoopsies, and riding.

Additionally, our conversation created a natural connection with Torc1 Racing.

Alldread also produces Glamis-focused content and products for the dune community.

Check out Anthony and Devin from Alldread Productions, first ever sit down interview.

Freeride Designs

We also connected with Jonathan Tabb and Patrick Martin from Freeride Designs during Sand Sports Super Show 2026.

Their company focuses on custom UTV, SxS, and powersports graphics built around off-road culture and real-world builds.

Freeride Designs also stays active in the community through riding, events, and its broader #FRDTEAM network.

GlamisDunes.com

We also spoke with Eric Pedersen about the next chapter for GlamisDunes.com.

The conversation focused on ownership changes, community, and preserving a long-running Glamis resource.

More importantly, that interview connects directly with another Sand Show conversation.

GlamisDunes.com continues operating as an active off-road community and discussion forum.

Glamis Veterans

Brian Crain and Eric Pedersen joined us to discuss Glamis Veterans.

The organization supports veterans while preserving an important tradition at the Glamis Flag Pole.

Additionally, the conversation meant a lot to us personally.

Military members, veterans, and first responders remain an important part of the Dirtbag community.

Glamis Veterans operates as a nonprofit dedicated to remembering and supporting military veterans.

Check out the Glamis Veterans interview now.

HexPro, Stinger and UTV Stereo XTR

We also captured one combined feature around HexPro and the Stinger/UTV Stereo XTR display.

That interview has another connection to Dirtbag Brands.

The booth vehicle featured our mirrors as part of the build.

Therefore, this article will cover the technology while showing how several brands shared one machine.

Stinger also continues expanding its off-road lighting presence through the UTV Stereo ecosystem.

Why These Industry Conversations Matter

Brands We Know started because powersports contains more stories than one company can tell alone.

Every manufacturer can talk about its own products.

However, riders also want to know who builds them and why those products exist.

That is where these interviews fit.

We have now covered companies across lighting, wheels, tires, seats, communication, oils, safety, builders, and advocacy.

Meanwhile, the Sand Show interviews expand that footprint into cameras, Glamis culture, displays, and community organizations.

Each conversation adds another connection across the powersports industry.

Most importantly, those relationships extend beyond search traffic.

They create opportunities for dealers, manufacturers, creators, and riders to discover each other.

From Sand Sports Super Show 2025 to 2026

Last year’s Sand Show helped launch the early Brands We Know interview concept.

The 2025 show also produced interviews with several companies we still feature today.

Additionally, that coverage documented Dirtbag’s growing dealer network and expanding UTV presence.

This year, we expanded that approach significantly.

Additionally, the 2026 recap gives those interviews one central event hub.

As each new feature publishes, we will link it from this page.

Each interview article will also link back here.

Therefore, readers can move between the event, the companies, and the products without hitting dead ends.

The Biggest Takeaway From Sand Show 2026

Sales matter, and we had a strong year.

However, the biggest value came from the conversations around the show.

We talked with customers who already run Dirtbag products.

We also met riders seeing the brand for the first time.

Meanwhile, dealers gave us feedback about what they need at the counter.

Other manufacturers shared ideas, products, and industry perspectives.

That combination helps us grow without losing sight of the people using our products.

Ultimately, getting into the field keeps us honest.

There is always something to improve.

Sand Sports Super Show 2026 reinforced that point again.

Stay tuned as we release the remaining Brands We Know interviews from the show. Also check out our Camp RZR 2026 coverage and experience.

Frequently Asked Questions

Disclaimer

This article reflects Dirtbag Brands’ firsthand experience at the 2026 Sand Sports Super Show.

Attendance, pricing, products, availability, and event details may change after publication.

The reported ticket presale increase came from information shared with us during the event.

Dirtbag Brands has not independently verified that presale figure.