Global Instability and the Powersports Impact

The Consumer Is Cautious, Not Gone

With Iran, China, and Russia each stirring international unrest, economic ripples are inevitable. But here’s the twist: uncertainty doesn’t always kill demand—it reshapes it. Consumers are still buying, but they’re more selective, delaying purchases or switching to value-driven alternatives. That premium ATV or UTV might sit an extra week, not because it isn’t wanted, but because buyers are watching fuel prices, headlines, and interest rates. For dealers, that means clarity wins. The brands that communicate clearly and educate their customers will stay top-of-mind when wallets open.

What this means: Prices on everyday gear (mirrors, mounts, clamps, lights) are more volatile than ever. Lead times will stretch. Inventory misalignment is likely. If you’re a rider, you need to act fast when you find what you want. If you’re a dealer, your inventory strategy needs to pivot now.

The Global Instability Powersports Impact: Buying Tight, Selling Smart

Dealers have a unique window of influence right now. Use global instability to your advantage—not to exploit fear, but to double down on why your product line matters. People still ride. They still explore. They still upgrade. But now they’re looking harder at ROI—whether that’s in durability, compatibility, or customer support.

So, use messaging like: “With supply chains tightening, here’s why our billet UTV mounts and mirrors are built to last—so you buy once.”

How Dirtbag is built for this:

• Our mirror and mount line covers over 95% of UTVs in circulation
• Two mount styles (round and Pro-Fit) cover every major fitment
• Minimal SKUs, maximum compatibility
• Dealer-first margins and pricing that hold steady despite inflation

Global Supply Chain: What’s Next

According to Dealernews and NPA’s April 2025 Market Report, wholesale values remain strong—especially for off-road and dual-sport categories. But JD Power reports also highlight how tariffs and freight issues are pushing brands to reevaluate sourcing, and in some cases, reshoring manufacturing. (Source: Dealernews June 2025 Issue)

There’s real pressure on both OEM and aftermarket players. Many are absorbing cost hikes on the front end—but that can’t last forever. So if you’re a powersports business riding the importer wave, watch for shake-ups. Especially with China-to-U.S. shipping costs rising, tariffs reconfiguring by the month, and port delays still lingering.

For the Rider: Smart Buys in Uncertain Times

The average price of used powersports units rose 7% year-over-year in April alone. That includes side-by-sides, dual-sport bikes, and even RVs. But while the vehicles hold value, the accessories that improve your ride are getting harder to source.

Why it matters:

When tariffs hit, manufacturers don’t just eat the cost. It shows up in your cart. That quick-release fire extinguisher mount you waited on? It might cost 30% more next month—if it’s in stock. We built our lineup to stay lean, stay stocked, and stay dependable. If you see it now, grab it now.

Keyword Trends Don’t Lie

Searches for “UTV rear view mirror,” “fire extinguisher mount,” and “side mirror for Can-Am Defender” are climbing. But most brands chasing those terms are also chasing price cuts. We’re not.

What we see:

• People want durability, not just deals.
• Buyers are searching for compatibility, not gimmicks.
• Dealers are looking for fewer headaches, not more inventory risk.

We’re in the business of delivering what works. No guesswork. No gaps. Just gear that fits, sells, and outlasts.

Final Word: Adapt or Get Left Behind

This isn’t just about global politics. It’s about economic momentum. It’s about knowing that when uncertainty rises, smart operators tighten up, simplify, and execute. Riders are getting smarter with their money. Dealers are getting leaner with their shelves.

If you’re not prepared, you’re reacting. If you are prepared, you’re capitalizing.

Dirtbag Brands is ready either way.