{"id":5971,"date":"2026-05-21T17:41:16","date_gmt":"2026-05-21T17:41:16","guid":{"rendered":"https:\/\/dirtbagbrands.com\/?p=5971"},"modified":"2026-05-21T18:04:29","modified_gmt":"2026-05-21T18:04:29","slug":"entrevista-com-o-conselho-da-industria-de-motocicletas","status":"publish","type":"post","link":"https:\/\/dirtbagbrands.com\/pt\/motorcycle-industry-council-interview\/","title":{"rendered":"Robin Hartfiel e MIC"},"content":{"rendered":"<h1 class=\"wp-block-heading\" id=\"h-motorcycle-industry-council-interview-with-robin-hartfiel-at-aimexpo-2026\">Entrevista do Motorcycle Industry Council com Robin Hartfiel na AIMExpo 2026<\/h1>\n\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio lyte-align aligncenter\"><div class=\"lyte-wrapper fourthree\" style=\"width:420px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_YGf3C_DW7L0\"><div id=\"lyte_YGf3C_DW7L0\" data-src=\"\/\/i.ytimg.com\/vi\/YGf3C_DW7L0\/hqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><!--lite-noscript--><noscript><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YGf3C_DW7L0\" frameborder=\"0\" allowfullscreen><\/iframe><\/noscript><!--\/lite-noscript--><\/div><button tabindex=\"0\" class=\"play\"><\/button><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><!--lite-noscript--><noscript><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YGf3C_DW7L0\" frameborder=\"0\" allowfullscreen><\/iframe><\/noscript><!--\/lite-noscript--><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px;\"><\/div><figcaption><\/figcaption><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><em>Esta entrevista faz parte de uma s\u00e9rie de entrevistas em andamento. <a href=\"https:\/\/dirtbagbrands.com\/pt\/marcas-que-conhecemos\/\" type=\"page\" id=\"3064\">Marcas que conhecemos <\/a>S\u00e9rie de entrevistas onde a Dirtbag Brands conversa com vozes influentes da ind\u00fastria de esportes motorizados.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-motorcycle-industry-council-interview-covers-advocacy-aimexpo-and-rider-culture\">Entrevista do Motorcycle Industry Council aborda temas como defesa de interesses, AIMExpo e cultura motocicl\u00edstica.<\/h2>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-the-motorcycle-industry-council-mic-actually-does\">O que o Conselho da Ind\u00fastria de Motocicletas (MIC) realmente faz<br><\/h2>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-mic-helped-keep-powersports-alive-during-the-pandemic\">Como a MIC ajudou a manter os esportes motorizados ativos durante a pandemia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos momentos mais importantes da entrevista girou em torno da pandemia e do trabalho que o MIC realizou nos bastidores. Robin explicou que as equipes jur\u00eddicas e de rela\u00e7\u00f5es governamentais do MIC ajudaram com sucesso a classificar os esportes motorizados como uma ind\u00fastria essencial durante a pandemia de COVID-19.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado, as concession\u00e1rias permaneceram abertas enquanto muitos outros setores fecharam completamente. As vendas de ve\u00edculos recreativos motorizados dispararam durante esse per\u00edodo, pois os pilotos e suas fam\u00edlias buscavam atividades recreativas ao ar livre e oportunidades de distanciamento social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do ponto de vista da Dirtbag Brands, esse momento teve grande import\u00e2ncia. A empresa foi lan\u00e7ada apenas algumas semanas antes da declara\u00e7\u00e3o da pandemia, o que gerou incertezas sobre o futuro. No entanto, o setor se adaptou rapidamente e o segmento de ve\u00edculos recreativos motorizados acabou experimentando um crescimento explosivo durante esse per\u00edodo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robin tamb\u00e9m elogiou Scott Schloegel e a equipe de rela\u00e7\u00f5es governamentais da MIC por anteciparem os desenvolvimentos legislativos e manterem fortes rela\u00e7\u00f5es no Capit\u00f3lio.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-government-advocacy-capitol-hill-and-industry-representation\">Defesa de interesses junto ao governo, ao Congresso e \u00e0 ind\u00fastria.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A conversa tamb\u00e9m explorou o lado de defesa de interesses da ind\u00fastria de esportes motorizados. Robin discutiu como o MIC organiza encontros em Washington D.C. onde profissionais do setor se re\u00fanem diretamente com representantes do Congresso para discutir legisla\u00e7\u00f5es que afetam a ind\u00fastria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, Robin compartilhou hist\u00f3rias envolvendo a senadora Joni Ernst, do Iowa, e seu envolvimento com o grupo de motociclistas. Esses exemplos demonstraram o qu\u00e3o profundamente a ind\u00fastria de ve\u00edculos motorizados para esportes radicais permanece conectada \u00e0s iniciativas governamentais de defesa de interesses e aos esfor\u00e7os legislativos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos ciclistas nunca veem esse lado da ind\u00fastria. No entanto, organiza\u00e7\u00f5es como a MIC trabalham constantemente nos bastidores para proteger o acesso, apoiar as empresas e preservar a liberdade de pedalar para as gera\u00e7\u00f5es futuras.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Por que os relacionamentos ainda importam no mundo dos esportes motorizados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo da entrevista, um tema surgiu repetidamente: os relacionamentos importam. Robin explicou que a ind\u00fastria de esportes motorizados continua sendo fortemente baseada em relacionamentos, apesar das mudan\u00e7as tecnol\u00f3gicas e das tend\u00eancias comerciais em constante transforma\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A discuss\u00e3o abordou os seguintes temas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>amizades de longa dura\u00e7\u00e3o<\/li>\n\n\n\n<li>mentoria<\/li>\n\n\n\n<li>colabora\u00e7\u00e3o do setor<\/li>\n\n\n\n<li>rela\u00e7\u00f5es com revendedores<\/li>\n\n\n\n<li>parcerias com a m\u00eddia<\/li>\n\n\n\n<li>marcas emergentes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Robin tamb\u00e9m compartilhou que uma das partes mais gratificantes de sua carreira envolve acompanhar o crescimento e o sucesso das marcas ao longo do tempo. Para a Dirtbag Brands, essa declara\u00e7\u00e3o teve um significado pessoal, pois a Dealernews entrevistou a empresa em seus est\u00e1gios iniciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A conversa refor\u00e7ou a ideia de que os desportos motorizados ainda funcionam como uma comunidade constru\u00edda em torno da confian\u00e7a, de experi\u00eancias partilhadas e da paix\u00e3o por pilotar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo dos \u00faltimos anos, a Dirtbag Brands continuou expandindo sua presen\u00e7a na m\u00eddia por meio de entrevistas, apresenta\u00e7\u00f5es de produtos e cobertura do setor, documentadas em toda a empresa. <a href=\"https:\/\/dirtbagbrands.com\/pt\/sala-de-midia\/\" type=\"page\" id=\"3494\">Sala de m\u00eddia<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dirtbagbrands.com\/pt\/sobre-nos\/\" type=\"page\" id=\"353\">Dirtbag Brands<\/a> Foi constru\u00edda com base em relacionamentos de longo prazo com a ind\u00fastria, suporte aos revendedores e experi\u00eancia pr\u00e1tica com o produto, em vez de marketing orientado por influenciadores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cN\u00e3o existe um aplicativo para ir andar de bicicleta\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O ponto crucial da entrevista, em termos emocionais, surgiu perto do final da conversa, quando Robin explicou por que os esportes motorizados continuam a ter um impacto t\u00e3o profundo nos pilotos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robin explicou que apenas uma pequena porcentagem de pessoas experimenta a intensa conex\u00e3o emocional ligada aos esportes motorizados, \u00e0 aventura e \u00e0 pilotagem. Ele descreveu como quase todos os motociclistas se lembram da primeira vez que aceleraram e sentiram aquela sensa\u00e7\u00e3o visceral de liberdade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais tarde na entrevista, Robin fez uma declara\u00e7\u00e3o que resumiu perfeitamente toda a conversa:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cN\u00e3o existe um aplicativo para isso.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Essa declara\u00e7\u00e3o capturou o significado mais profundo da cultura dos esportes motorizados. Pilotar cria experi\u00eancias que n\u00e3o podem ser obtidas por meio de um telefone, algoritmo ou tela. Em vez disso, os esportes motorizados reconectam as pessoas com a aventura, a liberdade e experi\u00eancias do mundo real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a tecnologia dominando cada vez mais o cotidiano, essa mensagem pode ser mais relevante do que nunca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa mesma mentalidade de longo prazo tamb\u00e9m influencia a abordagem da Dirtbag Brands. <a href=\"https:\/\/dirtbagbrands.com\/pt\/engenharia-de-espelhos-utv\/\" type=\"link\" id=\"https:\/\/dirtbagbrands.com\/utv-mirror-engineering\/\">engenharia de produto<\/a>, particularmente em \u00e1reas como redu\u00e7\u00e3o de vibra\u00e7\u00e3o, durabilidade e experi\u00eancia real do piloto.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Considera\u00e7\u00f5es finais da AIMExpo 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A entrevista com Robin Hartfiel se tornou muito mais do que uma discuss\u00e3o sobre feiras comerciais ou organiza\u00e7\u00f5es. Em vez disso, evoluiu para uma conversa mais ampla sobre liberdade, relacionamentos, defesa de direitos e o futuro do pr\u00f3prio universo dos esportes motorizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde a AIMExpo e Dealernews at\u00e9 o MIC e a cultura dos motociclistas, a discuss\u00e3o destacou o trabalho invis\u00edvel que mant\u00e9m o setor em movimento. Mais importante ainda, refor\u00e7ou por que os esportes motorizados continuam sendo relevantes para tantos motociclistas, fam\u00edlias, empresas e entusiastas em todo o pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que o setor continua a evoluir, conversas como esta ajudam a preservar a hist\u00f3ria, a cultura e as pessoas que o constru\u00edram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\">Perguntas frequentes<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1779385086573\"><strong class=\"schema-faq-question\">O que \u00e9 o Conselho da Ind\u00fastria de Motocicletas (MIC)?<\/strong> <p class=\"schema-faq-answer\">O Motorcycle Industry Council (MIC) \u00e9 uma organiza\u00e7\u00e3o nacional do setor de ve\u00edculos motorizados que defende os interesses de fabricantes, distribuidores, concession\u00e1rias e empresas de pe\u00e7as de reposi\u00e7\u00e3o de motocicletas, quadriciclos, UTVs e ve\u00edculos recreativos. O MIC tamb\u00e9m apoia organiza\u00e7\u00f5es como a ROHVA, o Specialty Vehicle Institute of America (SVIA), a Motorcycle Safety Foundation (MSF) e a AIMExpo.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385100640\"><strong class=\"schema-faq-question\">O que \u00e9 AIMExpo?<\/strong> <p class=\"schema-faq-answer\">A AIMExpo \u00e9 uma das maiores feiras comerciais da ind\u00fastria de ve\u00edculos recreativos motorizados na Am\u00e9rica do Norte. O evento re\u00fane fabricantes de equipamentos originais (OEMs), empresas do mercado de reposi\u00e7\u00e3o, revendedores, m\u00eddia e profissionais do setor para apresentar novos produtos, discutir tend\u00eancias do mercado e construir relacionamentos comerciais.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385113321\"><strong class=\"schema-faq-question\">Quem \u00e9 Robin Hartfiel?<\/strong> <p class=\"schema-faq-answer\">Robin Hartfiel \u00e9 editor do Dealernews e membro do conselho da Motorcycle Industry Council (MIC). Ele passou d\u00e9cadas cobrindo a ind\u00fastria de ve\u00edculos motorizados de recrea\u00e7\u00e3o e entrevistou muitas das principais marcas, fabricantes e personalidades do setor.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385127068\"><strong class=\"schema-faq-question\">Quais organiza\u00e7\u00f5es operam sob a \u00e9gide do Conselho da Ind\u00fastria de Motocicletas?<\/strong> <p class=\"schema-faq-answer\">As organiza\u00e7\u00f5es ligadas ao Conselho da Ind\u00fastria de Motocicletas incluem:<br>ROHVA (Associa\u00e7\u00e3o de Ve\u00edculos Recreativos Fora de Estrada)<br>Instituto de Ve\u00edculos Especiais da Am\u00e9rica (SVIA)<br>Funda\u00e7\u00e3o de Seguran\u00e7a de Motocicletas (MSF)<br>AIMExpo<br>Essas organiza\u00e7\u00f5es ajudam a promover a seguran\u00e7a dos motociclistas, a defesa de seus direitos, o crescimento do setor e a educa\u00e7\u00e3o sobre ve\u00edculos off-road.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385144567\"><strong class=\"schema-faq-question\">De que forma o Conselho da Ind\u00fastria de Motocicletas ajudou durante a pandemia?<\/strong> <p class=\"schema-faq-answer\">Durante a pandemia de COVID-19, o Conselho da Ind\u00fastria de Motocicletas ajudou a defender os neg\u00f3cios do setor de esportes motorizados e apoiou os esfor\u00e7os para classificar o setor como essencial. Isso permitiu que muitas concession\u00e1rias e empresas continuassem operando enquanto a demanda por atividades recreativas ao ar livre aumentava em todo o pa\u00eds.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385165990\"><strong class=\"schema-faq-question\">Por que a cultura do piloto \u00e9 importante para a ind\u00fastria de esportes motorizados?<\/strong> <p class=\"schema-faq-answer\">A cultura dos motociclistas cria fortes conex\u00f5es pessoais entre entusiastas, empresas, concession\u00e1rias e fabricantes. Ao longo da entrevista, Robin Hartfiel explicou como o setor de esportes motorizados continua prosperando devido \u00e0s experi\u00eancias compartilhadas, aos relacionamentos, \u00e0 aventura e \u00e0 conex\u00e3o emocional que os motociclistas sentem ao pilotar.<\/p> <\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Isen\u00e7\u00e3o de responsabilidade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As opini\u00f5es e pontos de vista expressos nesta entrevista s\u00e3o dos participantes e n\u00e3o refletem necessariamente as posi\u00e7\u00f5es oficiais do Motorcycle Industry Council (MIC), Dealernews, AIMExpo, ROHVA, SVIA ou Motorcycle Safety Foundation (MSF). Esta entrevista foi gravada na AIMExpo 2026 em Anaheim, Calif\u00f3rnia, como parte da s\u00e9rie de entrevistas &quot;Marcas que Conhecemos&quot; da Dirtbag Brands.<\/p>","protected":false},"excerpt":{"rendered":"<p>Motorcycle Industry Council Interview with Robin Hartfiel at AIMExpo 2026 This interview is part of the ongoing Brands We Know interview series, where Dirtbag Brands sits down with influential voices across the powersports industry. Motorcycle Industry Council Interview Covers Advocacy, AIMExpo, and Rider Culture What the Motorcycle Industry Council (MIC) Actually Does How MIC Helped [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","two_page_speed":[],"footnotes":""},"categories":[368],"tags":[],"class_list":["post-5971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Robin Hartfiel on MIC, AIMExpo &amp; the Future of Powersports<\/title>\n<meta name=\"description\" content=\"Robin Hartfiel discusses MIC, AIMExpo, powersports advocacy, rider culture, and the future of the industry with Dirtbag Brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dirtbagbrands.com\/pt\/entrevista-com-o-conselho-da-industria-de-motocicletas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robin Hartfiel and MIC | Dirtbag Brands\" \/>\n<meta property=\"og:description\" content=\"Motorcycle Industry Council Interview with Robin Hartfiel at AIMExpo 2026 This Motorcycle Industry Council interview with Robin Hartfiel took place during \u2013 Discover insights from Dirtbag Brands. 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This allowed many dealerships and businesses to continue operating while outdoor recreation demand increased nationwide.","inLanguage":"pt-BR"},"inLanguage":"pt-BR"},{"@type":"Question","@id":"https:\/\/dirtbagbrands.com\/motorcycle-industry-council-interview\/#faq-question-1779385165990","position":6,"url":"https:\/\/dirtbagbrands.com\/motorcycle-industry-council-interview\/#faq-question-1779385165990","name":"Por que a cultura do piloto \u00e9 importante para a ind\u00fastria de esportes motorizados?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Rider culture creates strong personal connections between enthusiasts, businesses, dealers, and manufacturers. 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