{"id":5971,"date":"2026-05-21T17:41:16","date_gmt":"2026-05-21T17:41:16","guid":{"rendered":"https:\/\/dirtbagbrands.com\/?p=5971"},"modified":"2026-05-21T18:04:29","modified_gmt":"2026-05-21T18:04:29","slug":"motorcycle-industry-council-interview","status":"publish","type":"post","link":"https:\/\/dirtbagbrands.com\/pt\/motorcycle-industry-council-interview\/","title":{"rendered":"Robin Hartfiel e MIC"},"content":{"rendered":"<h1 class=\"wp-block-heading\" id=\"h-motorcycle-industry-council-interview-with-robin-hartfiel-at-aimexpo-2026\">Motorcycle Industry Council Interview with Robin Hartfiel at AIMExpo 2026<\/h1>\n\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio lyte-align aligncenter\"><div class=\"lyte-wrapper fourthree\" style=\"width:420px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_YGf3C_DW7L0\"><div id=\"lyte_YGf3C_DW7L0\" data-src=\"\/\/i.ytimg.com\/vi\/YGf3C_DW7L0\/hqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><!--lite-noscript--><noscript><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YGf3C_DW7L0\" frameborder=\"0\" allowfullscreen><\/iframe><\/noscript><!--\/lite-noscript--><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><!--lite-noscript--><noscript><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YGf3C_DW7L0\" frameborder=\"0\" allowfullscreen><\/iframe><\/noscript><!--\/lite-noscript--><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px;\"><\/div><figcaption><\/figcaption><\/figure>\n\n\n<p><em>This interview is part of the ongoing <a href=\"https:\/\/dirtbagbrands.com\/pt\/marcas-que-conhecemos\/\" type=\"page\" id=\"3064\">Marcas que conhecemos <\/a>interview series, where Dirtbag Brands sits down with influential voices across the powersports industry.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-motorcycle-industry-council-interview-covers-advocacy-aimexpo-and-rider-culture\">Motorcycle Industry Council Interview Covers Advocacy, AIMExpo, and Rider Culture<\/h2>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-the-motorcycle-industry-council-mic-actually-does\">What the Motorcycle Industry Council (MIC) Actually Does<br><\/h2>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-mic-helped-keep-powersports-alive-during-the-pandemic\">How MIC Helped Keep Powersports Alive During the Pandemic<\/h2>\n\n\n\n<p>One of the most important moments in the interview centered around the pandemic and the work the MIC performed behind the scenes. Robin explained that the MIC\u2019s legal and government relations teams successfully helped classify powersports as an essential industry during the COVID pandemic.<\/p>\n\n\n\n<p>As a result, dealerships stayed open while many other industries shut down completely. Powersports sales surged during this period because riders and families searched for outdoor recreation and social distancing opportunities.<\/p>\n\n\n\n<p>From the Dirtbag Brands perspective, this moment carried major significance. The company launched only weeks before the pandemic declaration, which created uncertainty about the future. However, the industry adapted quickly, and powersports ultimately experienced explosive growth during that period.<\/p>\n\n\n\n<p>Robin also praised Scott Schloegel and the MIC government relations team for anticipating legislative developments and maintaining strong relationships on Capitol Hill.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-government-advocacy-capitol-hill-and-industry-representation\">Government Advocacy, Capitol Hill, and Industry Representation<\/h2>\n\n\n\n<p>The conversation also explored the advocacy side of the powersports industry. Robin discussed how the MIC organizes Washington DC fly-ins where powersports professionals meet directly with congressional representatives to discuss legislation affecting the industry.<\/p>\n\n\n\n<p>In addition, Robin shared stories involving Senator Joni Ernst from Iowa and her involvement with the motorcycle caucus. These examples demonstrated how deeply connected the powersports industry remains within government advocacy and legislative efforts.<\/p>\n\n\n\n<p>Many riders never see this side of the industry. However, organizations like the MIC work constantly behind the scenes to protect access, support businesses, and preserve riding freedoms for future generations.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Why Relationships Still Matter in Powersports<\/h2>\n\n\n\n<p>Throughout the interview, one theme appeared repeatedly: relationships matter. Robin explained that the powersports industry remains heavily relationship-driven despite technological changes and shifting business trends.<\/p>\n\n\n\n<p>The discussion reflected on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>long-term friendships<\/li>\n\n\n\n<li>mentorship<\/li>\n\n\n\n<li>industry collaboration<\/li>\n\n\n\n<li>dealer relationships<\/li>\n\n\n\n<li>media partnerships<\/li>\n\n\n\n<li>emerging brands<\/li>\n<\/ul>\n\n\n\n<p>Robin also shared that one of the most rewarding parts of his career involves watching brands grow and succeed over time. For Dirtbag Brands, that statement carried personal significance because Dealernews interviewed the company during its earliest stages.<\/p>\n\n\n\n<p>The conversation reinforced the idea that powersports still operates as a community built around trust, shared experiences, and passion for riding.<\/p>\n\n\n\n<p>Over the last several years, Dirtbag Brands has continued expanding its media presence through interviews, product features, and industry coverage documented throughout the company\u2019s <a href=\"https:\/\/dirtbagbrands.com\/pt\/sala-de-midia\/\" type=\"page\" id=\"3494\">Sala de m\u00eddia<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/dirtbagbrands.com\/pt\/sobre-nos\/\" type=\"page\" id=\"353\">Dirtbag Brands<\/a> was built around long-term industry relationships, dealer support, and real-world product experience rather than influencer-driven marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cThere\u2019s Not an App to Go Ride\u201d<\/h2>\n\n\n\n<p>The emotional core of the interview arrived near the end of the conversation when Robin discussed why powersports continues to resonate so deeply with riders.<\/p>\n\n\n\n<p>Robin explained that only a small percentage of people experience the intense emotional connection tied to powersports, adventure, and riding. He described how nearly every rider remembers the first time they twisted a throttle and experienced that visceral feeling of freedom.<\/p>\n\n\n\n<p>Later in the interview, Robin made a statement that perfectly summarized the entire conversation:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThere\u2019s not an app to go ride.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>That statement captured the deeper meaning behind powersports culture. Riding creates experiences that cannot come from a phone, algorithm, or screen. Instead, powersports reconnects people with adventure, freedom, and real-world experiences.<\/p>\n\n\n\n<p>As technology increasingly dominates everyday life, that message may resonate now more than ever.<\/p>\n\n\n\n<p>That same long-term mindset also influences how Dirtbag Brands approaches <a href=\"https:\/\/dirtbagbrands.com\/pt\/engenharia-de-espelhos-utv\/\" type=\"link\" id=\"https:\/\/dirtbagbrands.com\/utv-mirror-engineering\/\">product engineering<\/a>, particularly in areas like vibration reduction, durability, and real-world rider experience.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts from AIMExpo 2026<\/h2>\n\n\n\n<p>The interview with Robin Hartfiel became far more than a discussion about trade shows or organizations. Instead, it evolved into a broader conversation about freedom, relationships, advocacy, and the future of powersports itself.<\/p>\n\n\n\n<p>From AIMExpo and Dealernews to the MIC and rider culture, the discussion highlighted the unseen work that keeps the industry moving forward. More importantly, it reinforced why powersports continues to matter to so many riders, families, businesses, and enthusiasts across the country.<\/p>\n\n\n\n<p>As the industry continues evolving, conversations like this help preserve the history, culture, and people who built it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\">Perguntas frequentes<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1779385086573\"><strong class=\"schema-faq-question\">What is the Motorcycle Industry Council (MIC)?<\/strong> <p class=\"schema-faq-answer\">The Motorcycle Industry Council (MIC) is a national powersports industry organization that advocates for motorcycle, ATV, UTV, and recreational vehicle manufacturers, distributors, dealers, and aftermarket companies. The MIC also supports organizations such as ROHVA, the Specialty Vehicle Institute of America (SVIA), the Motorcycle Safety Foundation (MSF), and AIMExpo.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385100640\"><strong class=\"schema-faq-question\">What is AIMExpo?<\/strong> <p class=\"schema-faq-answer\">AIMExpo is one of the largest powersports industry trade shows in North America. The event brings together OEM manufacturers, aftermarket companies, dealers, media, and industry professionals to showcase new products, discuss industry trends, and build business relationships.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385113321\"><strong class=\"schema-faq-question\">Who is Robin Hartfiel?<\/strong> <p class=\"schema-faq-answer\">Robin Hartfiel is the editor of Dealernews and a board member of the Motorcycle Industry Council (MIC). He has spent decades covering the powersports industry and has interviewed many of the leading brands, manufacturers, and personalities within the industry.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385127068\"><strong class=\"schema-faq-question\">What organizations operate under the Motorcycle Industry Council umbrella?<\/strong> <p class=\"schema-faq-answer\">Organizations connected to the Motorcycle Industry Council include:<br>ROHVA (Recreational Off-Highway Vehicle Association)<br>Specialty Vehicle Institute of America (SVIA)<br>Motorcycle Safety Foundation (MSF)<br>AIMExpo<br>These organizations help support rider safety, advocacy, industry growth, and off-road vehicle education.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385144567\"><strong class=\"schema-faq-question\">How did the Motorcycle Industry Council help during the pandemic?<\/strong> <p class=\"schema-faq-answer\">During the COVID pandemic, the Motorcycle Industry Council helped advocate for powersports businesses and supported efforts that classified the industry as essential. This allowed many dealerships and businesses to continue operating while outdoor recreation demand increased nationwide.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385165990\"><strong class=\"schema-faq-question\">Why is rider culture important to the powersports industry?<\/strong> <p class=\"schema-faq-answer\">Rider culture creates strong personal connections between enthusiasts, businesses, dealers, and manufacturers. Throughout the interview, Robin Hartfiel explained how powersports continues to thrive because of shared experiences, relationships, adventure, and the emotional connection riders feel when they ride.<\/p> <\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Isen\u00e7\u00e3o de responsabilidade<\/h2>\n\n\n\n<p>The views and opinions expressed during this interview are those of the individuals participating in the discussion and do not necessarily reflect the official positions of the Motorcycle Industry Council (MIC), Dealernews, AIMExpo, ROHVA, SVIA, or the Motorcycle Safety Foundation (MSF). This interview was recorded at AIMExpo 2026 in Anaheim, California, as part of the Dirtbag Brands \u201cBrands We Know\u201d interview series.<\/p>","protected":false},"excerpt":{"rendered":"<p>Motorcycle Industry Council Interview with Robin Hartfiel at AIMExpo 2026 This interview is part of the ongoing Brands We Know interview series, where Dirtbag Brands sits down with influential voices across the powersports industry. Motorcycle Industry Council Interview Covers Advocacy, AIMExpo, and Rider Culture What the Motorcycle Industry Council (MIC) Actually Does How MIC Helped [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","two_page_speed":[],"footnotes":""},"categories":[368],"tags":[],"class_list":["post-5971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Robin Hartfiel on MIC, AIMExpo &amp; the Future of Powersports<\/title>\n<meta name=\"description\" content=\"Robin Hartfiel discusses MIC, AIMExpo, powersports advocacy, rider culture, and the future of the industry with Dirtbag Brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dirtbagbrands.com\/pt\/motorcycle-industry-council-interview\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robin Hartfiel and MIC | Dirtbag Brands\" \/>\n<meta property=\"og:description\" content=\"Motorcycle Industry Council Interview with Robin Hartfiel at AIMExpo 2026 This Motorcycle Industry Council interview with Robin Hartfiel took place during \u2013 Discover insights from Dirtbag Brands. 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Known for breaking records in sales and breaking rules in marketing,\",\"sameAs\":[\"https:\\\/\\\/dirtbagbrands.com\",\"https:\\\/\\\/www.facebook.com\\\/dirtbagbrands\",\"https:\\\/\\\/www.instagram.com\\\/dirtbagbrands\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/dirtbag-brands\"],\"url\":\"https:\\\/\\\/dirtbagbrands.com\\\/pt\\\/author\\\/45332976\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/dirtbagbrands.com\\\/motorcycle-industry-council-interview\\\/#faq-question-1779385086573\",\"position\":1,\"url\":\"https:\\\/\\\/dirtbagbrands.com\\\/motorcycle-industry-council-interview\\\/#faq-question-1779385086573\",\"name\":\"What is the Motorcycle Industry Council (MIC)?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Motorcycle Industry Council (MIC) is a national powersports industry organization that advocates for motorcycle, ATV, UTV, and recreational vehicle manufacturers, distributors, dealers, and aftermarket companies. 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