{"id":5971,"date":"2026-05-21T17:41:16","date_gmt":"2026-05-21T17:41:16","guid":{"rendered":"https:\/\/dirtbagbrands.com\/?p=5971"},"modified":"2026-05-21T18:04:29","modified_gmt":"2026-05-21T18:04:29","slug":"entrevista-con-el-consejo-de-la-industria-de-motocicletas","status":"publish","type":"post","link":"https:\/\/dirtbagbrands.com\/es\/motorcycle-industry-council-interview\/","title":{"rendered":"Robin Hartfiel y MIC"},"content":{"rendered":"<h1 class=\"wp-block-heading\" id=\"h-motorcycle-industry-council-interview-with-robin-hartfiel-at-aimexpo-2026\">Entrevista del Consejo de la Industria de la Motocicleta con Robin Hartfiel en AIMExpo 2026<\/h1>\n\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio lyte-align aligncenter\"><div class=\"lyte-wrapper fourthree\" style=\"width:420px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_YGf3C_DW7L0\"><div id=\"lyte_YGf3C_DW7L0\" data-src=\"\/\/i.ytimg.com\/vi\/YGf3C_DW7L0\/hqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><!--lite-noscript--><noscript><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YGf3C_DW7L0\" frameborder=\"0\" allowfullscreen><\/iframe><\/noscript><!--\/lite-noscript--><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><!--lite-noscript--><noscript><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YGf3C_DW7L0\" frameborder=\"0\" allowfullscreen><\/iframe><\/noscript><!--\/lite-noscript--><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px;\"><\/div><figcaption><\/figcaption><\/figure>\n\n\n<p><em>Esta entrevista forma parte de la investigaci\u00f3n en curso. <a href=\"https:\/\/dirtbagbrands.com\/es\/marcas-que-conocemos\/\" type=\"page\" id=\"3064\">Marcas que conocemos <\/a>Serie de entrevistas en la que Dirtbag Brands conversa con voces influyentes de la industria de los deportes de motor.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-motorcycle-industry-council-interview-covers-advocacy-aimexpo-and-rider-culture\">Entrevista del Consejo de la Industria de la Motocicleta que abarca la defensa de los intereses de los motociclistas, la AIMExpo y la cultura motera.<\/h2>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-the-motorcycle-industry-council-mic-actually-does\">Qu\u00e9 hace realmente el Consejo de la Industria de la Motocicleta (MIC).<br><\/h2>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-mic-helped-keep-powersports-alive-during-the-pandemic\">C\u00f3mo MIC ayud\u00f3 a mantener vivos los deportes motorizados durante la pandemia.<\/h2>\n\n\n\n<p>Uno de los momentos m\u00e1s importantes de la entrevista gir\u00f3 en torno a la pandemia y el trabajo que el MIC realiz\u00f3 entre bastidores. Robin explic\u00f3 que los equipos legales y de relaciones gubernamentales del MIC contribuyeron con \u00e9xito a que los deportes motorizados fueran clasificados como una industria esencial durante la pandemia de COVID-19.<\/p>\n\n\n\n<p>Como resultado, los concesionarios permanecieron abiertos mientras que muchas otras industrias cerraron por completo. Las ventas de veh\u00edculos deportivos motorizados se dispararon durante este per\u00edodo, ya que los motociclistas y las familias buscaban actividades recreativas al aire libre y oportunidades para mantener el distanciamiento social.<\/p>\n\n\n\n<p>Desde la perspectiva de Dirtbag Brands, este momento tuvo una gran importancia. La empresa se lanz\u00f3 apenas unas semanas antes de la declaraci\u00f3n de la pandemia, lo que gener\u00f3 incertidumbre sobre el futuro. Sin embargo, la industria se adapt\u00f3 r\u00e1pidamente y, en definitiva, los deportes motorizados experimentaron un crecimiento explosivo durante ese per\u00edodo.<\/p>\n\n\n\n<p>Robin tambi\u00e9n elogi\u00f3 a Scott Schloegel y al equipo de relaciones gubernamentales de MIC por anticiparse a los acontecimientos legislativos y mantener relaciones s\u00f3lidas en el Capitolio.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-government-advocacy-capitol-hill-and-industry-representation\">Defensa de intereses ante el gobierno, en el Capitolio y con la industria.<\/h2>\n\n\n\n<p>La conversaci\u00f3n tambi\u00e9n abord\u00f3 la labor de promoci\u00f3n de la industria de los deportes motorizados. Robin explic\u00f3 c\u00f3mo la MIC organiza encuentros en Washington D.C. donde profesionales de este sector se re\u00fanen directamente con representantes del Congreso para debatir la legislaci\u00f3n que afecta a la industria.<\/p>\n\n\n\n<p>Adem\u00e1s, Robin comparti\u00f3 an\u00e9cdotas sobre la senadora Joni Ernst de Iowa y su participaci\u00f3n en el grupo parlamentario de motociclistas. Estos ejemplos demostraron la profunda conexi\u00f3n que mantiene la industria de los deportes motorizados con las iniciativas legislativas y de promoci\u00f3n gubernamental.<\/p>\n\n\n\n<p>Muchos motociclistas nunca ven esta faceta del sector. Sin embargo, organizaciones como la MIC trabajan constantemente entre bastidores para proteger el acceso, apoyar a las empresas y preservar la libertad de conducir para las futuras generaciones.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 las relaciones siguen siendo importantes en los deportes de motor<\/h2>\n\n\n\n<p>A lo largo de la entrevista, un tema se repiti\u00f3 constantemente: la importancia de las relaciones. Robin explic\u00f3 que la industria de los deportes motorizados sigue estando fuertemente basada en las relaciones, a pesar de los cambios tecnol\u00f3gicos y las tendencias cambiantes del mercado.<\/p>\n\n\n\n<p>La discusi\u00f3n reflexion\u00f3 sobre:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>amistades a largo plazo<\/li>\n\n\n\n<li>mentor\u00eda<\/li>\n\n\n\n<li>colaboraci\u00f3n de la industria<\/li>\n\n\n\n<li>relaciones con los distribuidores<\/li>\n\n\n\n<li>alianzas con los medios de comunicaci\u00f3n<\/li>\n\n\n\n<li>marcas emergentes<\/li>\n<\/ul>\n\n\n\n<p>Robin tambi\u00e9n comparti\u00f3 que una de las partes m\u00e1s gratificantes de su carrera es ver c\u00f3mo las marcas crecen y triunfan con el tiempo. Para Dirtbag Brands, esta afirmaci\u00f3n tuvo un significado personal, ya que Dealernews entrevist\u00f3 a la empresa durante sus inicios.<\/p>\n\n\n\n<p>La conversaci\u00f3n reforz\u00f3 la idea de que los deportes de motor siguen funcionando como una comunidad basada en la confianza, las experiencias compartidas y la pasi\u00f3n por la conducci\u00f3n.<\/p>\n\n\n\n<p>En los \u00faltimos a\u00f1os, Dirtbag Brands ha continuado expandiendo su presencia en los medios a trav\u00e9s de entrevistas, art\u00edculos sobre productos y cobertura de la industria documentada en toda la empresa. <a href=\"https:\/\/dirtbagbrands.com\/es\/sala-de-medios\/\" type=\"page\" id=\"3494\">Sala de prensa<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/dirtbagbrands.com\/es\/acerca-de-nosotros\/\" type=\"page\" id=\"353\">Marcas Dirtbag<\/a> Se construy\u00f3 sobre la base de relaciones a largo plazo con la industria, el apoyo de los distribuidores y la experiencia real con el producto, en lugar de un marketing impulsado por personas influyentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cNo hay ninguna aplicaci\u00f3n para ir a montar en bici\u201d.\u201d<\/h2>\n\n\n\n<p>El momento m\u00e1s emotivo de la entrevista lleg\u00f3 casi al final de la conversaci\u00f3n, cuando Robin habl\u00f3 sobre por qu\u00e9 los deportes de motor siguen teniendo una resonancia tan profunda entre los pilotos.<\/p>\n\n\n\n<p>Robin explic\u00f3 que solo un peque\u00f1o porcentaje de personas experimenta la intensa conexi\u00f3n emocional ligada a los deportes motorizados, la aventura y la conducci\u00f3n. Describi\u00f3 c\u00f3mo casi todos los motociclistas recuerdan la primera vez que aceleraron y experimentaron esa sensaci\u00f3n visceral de libertad.<\/p>\n\n\n\n<p>M\u00e1s adelante en la entrevista, Robin hizo una declaraci\u00f3n que resumi\u00f3 a la perfecci\u00f3n toda la conversaci\u00f3n:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cNo hay ninguna aplicaci\u00f3n para ir a montar.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Esa afirmaci\u00f3n captur\u00f3 el significado m\u00e1s profundo de la cultura de los deportes motorizados. Conducir crea experiencias que no se pueden obtener de un tel\u00e9fono, un algoritmo o una pantalla. En cambio, los deportes motorizados reconectan a las personas con la aventura, la libertad y las experiencias del mundo real.<\/p>\n\n\n\n<p>A medida que la tecnolog\u00eda domina cada vez m\u00e1s la vida cotidiana, ese mensaje puede tener m\u00e1s repercusi\u00f3n que nunca.<\/p>\n\n\n\n<p>Esa misma mentalidad a largo plazo tambi\u00e9n influye en c\u00f3mo Dirtbag Brands aborda las cosas. <a href=\"https:\/\/dirtbagbrands.com\/es\/ingenieria-de-espejos-utv\/\" type=\"link\" id=\"https:\/\/dirtbagbrands.com\/utv-mirror-engineering\/\">ingenier\u00eda de producto<\/a>, particularmente en \u00e1reas como la reducci\u00f3n de vibraciones, la durabilidad y la experiencia real del ciclista.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Reflexiones finales de AIMExpo 2026<\/h2>\n\n\n\n<p>La entrevista con Robin Hartfiel se convirti\u00f3 en algo mucho m\u00e1s profundo que una simple conversaci\u00f3n sobre ferias comerciales u organizaciones. En cambio, deriv\u00f3 en un di\u00e1logo m\u00e1s amplio sobre la libertad, las relaciones, la defensa de los derechos y el futuro de los deportes de motor.<\/p>\n\n\n\n<p>Desde AIMExpo y Dealernews hasta MIC y la cultura de los motociclistas, el debate puso de relieve el trabajo invisible que impulsa el sector. Y lo que es m\u00e1s importante, reafirm\u00f3 la importancia que los deportes motorizados siguen teniendo para tantos motociclistas, familias, empresas y aficionados en todo el pa\u00eds.<\/p>\n\n\n\n<p>A medida que la industria contin\u00faa evolucionando, conversaciones como esta ayudan a preservar la historia, la cultura y las personas que la construyeron.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\">Preguntas frecuentes<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1779385086573\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 es el Consejo de la Industria de la Motocicleta (MIC)?<\/strong> <p class=\"schema-faq-answer\">El Consejo de la Industria de la Motocicleta (MIC) es una organizaci\u00f3n nacional del sector de los deportes motorizados que defiende los intereses de los fabricantes, distribuidores, concesionarios y empresas de repuestos para motocicletas, veh\u00edculos todo terreno (ATV, UTV) y veh\u00edculos recreativos. El MIC tambi\u00e9n apoya a organizaciones como ROHVA, el Instituto de Veh\u00edculos Especializados de Am\u00e9rica (SVIA), la Fundaci\u00f3n para la Seguridad en Motocicletas (MSF) y AIMExpo.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385100640\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 es AIMExpo?<\/strong> <p class=\"schema-faq-answer\">AIMExpo es una de las ferias comerciales m\u00e1s grandes de la industria de veh\u00edculos recreativos en Norteam\u00e9rica. El evento re\u00fane a fabricantes de equipos originales (OEM), empresas de repuestos, distribuidores, medios de comunicaci\u00f3n y profesionales del sector para presentar nuevos productos, analizar las tendencias de la industria y establecer relaciones comerciales.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385113321\"><strong class=\"schema-faq-question\">\u00bfQui\u00e9n es Robin Hartfiel?<\/strong> <p class=\"schema-faq-answer\">Robin Hartfiel es el editor de Dealernews y miembro de la junta directiva del Motorcycle Industry Council (MIC). Ha dedicado d\u00e9cadas a cubrir la industria de los deportes motorizados y ha entrevistado a muchas de las marcas, fabricantes y personalidades m\u00e1s importantes del sector.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385127068\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 organizaciones operan bajo el paraguas del Consejo de la Industria de la Motocicleta?<\/strong> <p class=\"schema-faq-answer\">Entre las organizaciones vinculadas al Consejo de la Industria de la Motocicleta se incluyen:<br>ROHVA (Asociaci\u00f3n de Veh\u00edculos Recreativos Todoterreno)<br>Instituto de Veh\u00edculos Especializados de Am\u00e9rica (SVIA)<br>Fundaci\u00f3n para la Seguridad de las Motocicletas (MSF)<br>AIMExpo<br>Estas organizaciones contribuyen a la seguridad de los motociclistas, a la defensa de sus intereses, al crecimiento del sector y a la formaci\u00f3n sobre veh\u00edculos todoterreno.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385144567\"><strong class=\"schema-faq-question\">\u00bfC\u00f3mo ayud\u00f3 el Consejo de la Industria de la Motocicleta durante la pandemia?<\/strong> <p class=\"schema-faq-answer\">Durante la pandemia de COVID-19, el Consejo de la Industria de la Motocicleta defendi\u00f3 los intereses de las empresas de deportes motorizados y apoy\u00f3 las iniciativas que clasificaron al sector como esencial. Esto permiti\u00f3 que muchos concesionarios y empresas continuaran operando mientras aumentaba la demanda de actividades recreativas al aire libre en todo el pa\u00eds.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779385165990\"><strong class=\"schema-faq-question\">\u00bfPor qu\u00e9 es importante la cultura del piloto para la industria de los deportes de motor?<\/strong> <p class=\"schema-faq-answer\">La cultura motera crea fuertes v\u00ednculos personales entre aficionados, empresas, concesionarios y fabricantes. A lo largo de la entrevista, Robin Hartfiel explic\u00f3 c\u00f3mo los deportes de motor siguen prosperando gracias a las experiencias compartidas, las relaciones, la aventura y la conexi\u00f3n emocional que sienten los pilotos al conducir.<\/p> <\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Descargo de responsabilidad<\/h2>\n\n\n\n<p>Las opiniones expresadas durante esta entrevista pertenecen a los participantes y no reflejan necesariamente las posturas oficiales del Motorcycle Industry Council (MIC), Dealernews, AIMExpo, ROHVA, SVIA ni la Motorcycle Safety Foundation (MSF). Esta entrevista se grab\u00f3 en AIMExpo 2026 en Anaheim, California, como parte de la serie de entrevistas \u201cBrands We Know\u201d de Dirtbag Brands.<\/p>","protected":false},"excerpt":{"rendered":"<p>Motorcycle Industry Council Interview with Robin Hartfiel at AIMExpo 2026 This interview is part of the ongoing Brands We Know interview series, where Dirtbag Brands sits down with influential voices across the powersports industry. Motorcycle Industry Council Interview Covers Advocacy, AIMExpo, and Rider Culture What the Motorcycle Industry Council (MIC) Actually Does How MIC Helped [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","two_page_speed":[],"footnotes":""},"categories":[368],"tags":[],"class_list":["post-5971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Robin Hartfiel on MIC, AIMExpo &amp; the Future of Powersports<\/title>\n<meta name=\"description\" content=\"Robin Hartfiel discusses MIC, AIMExpo, powersports advocacy, rider culture, and the future of the industry with Dirtbag Brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dirtbagbrands.com\/es\/entrevista-con-el-consejo-de-la-industria-de-motocicletas\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robin Hartfiel and MIC | Dirtbag Brands\" \/>\n<meta property=\"og:description\" content=\"Motorcycle Industry Council Interview with Robin Hartfiel at AIMExpo 2026 This Motorcycle Industry Council interview with Robin Hartfiel took place during \u2013 Discover insights from Dirtbag Brands. 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Throughout the interview, Robin Hartfiel explained how powersports continues to thrive because of shared experiences, relationships, adventure, and the emotional connection riders feel when they ride.","inLanguage":"es"},"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/posts\/5971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/comments?post=5971"}],"version-history":[{"count":5,"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/posts\/5971\/revisions"}],"predecessor-version":[{"id":5990,"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/posts\/5971\/revisions\/5990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/media\/5988"}],"wp:attachment":[{"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/media?parent=5971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/categories?post=5971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dirtbagbrands.com\/es\/wp-json\/wp\/v2\/tags?post=5971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}